ABOUT
THE INNOVATEHERS
We are a Black woman-led boutique agency that creates courageous communications, campaigns and community programs informed and inspired by multicultural communities.
why we get hired
purpose-driven processes. purpose-driven people. purpose-driven outcomes.
Our clients come to us to engage multicultural communities. Our clients want to make a difference and improve systems but don’t know where to begin or how to insert themselves into the conversation. They also come to us because we don’t treat our clients like accounts, but as partners. Their successes are society’s wins.
OUr approach
Research. Report. Reimagine. React.
Through our 4R journey, we minimize adding to the historical harms that have deeply impacted communities of color. Our clients invest in our methodology to create sustainable and lasting change. We do not offer communications solutions before we deeply understand a problem. Through quantitative and qualitative research, we glean insight on societal challenges and report back to our clients. From there, we provide actionable and measurable recommendations.
Our services
public relations
From The New York Times to CNN, we have earned media coverage for clients who have amazing stories to tell. We have deep relationships with writers, reporters and editors to facilitate earned media opportunities. We work with you to find newsworthy angles that get you the attention you want. Conversely, we’re here to help you through media crises by crafting thoughtful statements, media training and Op-Eds.
event, Meeting + Conference planning
Events, meetings and conferences should be memorable experiences that are extensions of your brand. We collaborate with partners to conceptualize and fully execute events. From online virtual events to community meetings, we will design a must-attend event that inspires and informs.
Diversity, Equity + Inclusion
We partner with clients who recognize they have DEI challenges and want to correct them. Our Cornell University-informed approach begins with assessment and ends with measurable actions. From improving employee engagement to counteracting unconscious bias, we work with clients to customize actionable DEI plans.
branding
Who you think you are and who your audience believes you are should align. Come closer — your brand is more than a nice logo. It should articulate why your customers need you. Let us create a striking icon, logo, typography, brand manual, brand story and messaging that speak for you when you are not in the room.
Social media
Compelling content. A plan. Influencers. You need them all in today's social media landscape. Together, we will audit your current social media platforms and make recommendations to improve your social media presence. Small social media team? No problem. We will create a year-long plan, so you’re not scrambling on Monday to figure out which sites are best for your audiences.
STORYTELLING/narrative development
Stories connect us and often help us open dialogue to discuss uncomfortable topics. Our award-winning storytellers work with partners to find themes, correct damaging narratives and tell whole stories that celebrate unsung heroes. We will work with you to write your story.
OUR IMPACT
2+
dynamic women leaders
We are a team of Black women leaders who use our lived and professional experience to help clients accomplish their multicultural communications goals.
20+
Years Serving communities
We have centered our work in amplifying the voices and issues of people who are historically marginalized. We listen. We learn. We build trust.
200+
millions of impressions
From earned media to social media strategy, we develop a custom strategy to generate awareness and change behaviors and attitudes.
